Brand Masters

Building a Future-Proof Personal Brand with Petra Zink: From Expertise to Trusted Authority

Petra has developed the “Trusted Authority” framework, which helps individuals and executives establish their influence beyond their title, becoming known, respected, and trusted authorities in their industry. Her coaching and consulting programs, keynotes, podcasts, and books provide expert guidance to build future-proof capabilities.

We’ll be diving into Petra’s approach to career leadership development and success in the era of AI, where we must rebuild our brand around the social capital we can build. Petra is a direct, no-nonsense coach focused on getting results and a curator of thoughts. She believes in identifying who you are and knowing why you want to be that persona in the world. Her style is in thought and change leadership, and she believes the only investment that guarantees a return is an investment in yourself.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!


Special thanks to @Petra Zink for joining this amazing episode. This is incredibly advantageous if you have your own podcast to promote, since the audience is already listening to podcasts, meaning they’re much more likely to subscribe to your own podcast.


Petra Zink

Trusted Authority

Step into the realm of resolution as I, Grant McGaughan, engage with Petra Zink, whose extensive expertise as Trusted Authority brings new light to the complex interactions within community crises.

Join us as we learn from Petra’s expertise on how to monetize our skills, clarify our transformational offerings, and rebuild our brand for success in the era of AI on the Follow The Brand Podcast Where we are building a 5 STAR Brand That You Can Follow!

Follow Petra at petrazink.com

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