Welcome to Follow the Brand, the podcast where we are building a 5 STAR Brand That You Can Follow. Today’s guest is Carson Heady, a best-selling author, social selling expert, and Sales Director for Microsoft Health & Life Sciences. 

Carson believes in intentionally creating and investing in your personal brand, and that starts with bringing value to create relationships outside the norm. He’s passionate about people and process responsiveness and knows that great deals are a byproduct of great relationships, not instant gratification. For Carson, it’s all about mastering the art of delivering wins impacting the people he works with.

Carson is an evangelist of the brand, and he’s been recognized as the #1 social seller globally at Microsoft. He’s also an 8-time CEO/President’s Club winner across 6 sales and leadership roles at AT&T and Microsoft. He’s a contributor to Dale Carnegie training, produces the Salesman on Fire Podcast, and has been inducted into the Sales Hall of Fame.

Join us as we talk to Carson about his strategies for building and maintaining a successful personal brand, and how he’s leveraged social selling to create valuable relationships and opportunities.  Let Us Welcome to Follow the Brand podcast  the Noble Knight. Carson Heady!

Follow Carson at https://carsonvheady.wordpress.com/the-home-of-birth-of-a-salesman-2010-published-by-world-audience-inc-and-the-salesman-against-the-world-2014/