On this episode of Follow The Brand, host Grant McGaugh welcomes a trailblazer in the world of branding – Richard Sauerman, also known as “The Brand Guy.” Richard’s revolutionary approach combines strategic brand thinking and personal growth to redefine the concept of branding.

In this captivating conversation, we explore:

1. Richard’s Branding Philosophy: Learn how Richard’s innovative approach to branding, challenging traditional norms and pushing boundaries, has resulted in unique brand strategies that resonate globally.
2. Branding & Personal Development: Richard is the acclaimed author of “Wake Up Tiger” and “Be The Brand.” These books intertwine the principles of successful branding with personal development, inspiring readers to rethink their personal and corporate brands.
3. Power of Brands in Today’s Market Landscape: As the strategic mind behind some of the world’s most notable brands, Richard offers invaluable insights into the power of brands in our rapidly evolving marketplace.

Before earning the title of “The Brand Guy,” Richard built an illustrious career in advertising, working with leading agencies such as Saatchi & Saatchi and McCann Erickson. His ability to infuse human emotion into brand essence has made him a highly sought-after brand strategist.

Tune in as we embark on an enlightening journey into the world of strategic branding with Richard Sauerman, and glean insights that could redefine your understanding of brands.

Don’t miss this insightful episode, which promises to leave you with a fresh perspective on the art and power of branding!