On this episode of Follow The Brand, host Grant McGaugh welcomes a trailblazer in the world of branding – Richard Sauerman, also known as “The Brand Guy.” Richard’s revolutionary approach combines strategic brand thinking and personal growth to redefine the concept of branding.
In this captivating conversation, we explore:
Before earning the title of “The Brand Guy,” Richard built an illustrious career in advertising, working with leading agencies such as Saatchi & Saatchi and McCann Erickson. His ability to infuse human emotion into brand essence has made him a highly sought-after brand strategist.
Tune in as we embark on an enlightening journey into the world of strategic branding with Richard Sauerman, and glean insights that could redefine your understanding of brands.
Don’t miss this insightful episode, which promises to leave you with a fresh perspective on the art and power of branding!