How will the post-pandemic recovery and recuperation be impacted by rising costs, workforce flux, burnout, and shortfalls? What about the compounding crises that are depleting resources and impacting supply chains? How will coverage and payor mix shifts affect the industry, and what about the changing competitive landscape with new entrants? How will rising consumer expectations and the expanding impact of digital technologies, along with consumer-driven shifts in care delivery preference and modeling, play a role? Will the demand for improvements in health equity be met, and what about the negative EBITDA trends? How will legacy industry leaders and employees push back against the transformational paradigm shift?

These are the question I asked my next guests, Robert Jehling and Matt Falkner of Silverline 

Robert is the Healthcare Provider Practice Leader d Healthcare GTM Leader at Silverline.  He has over 23 years of experience in the areas of Consumer Lifecycle Management, Contact Center  Design and Management, Marketing, Business Development, Supply Chain Logistics, and consumer/patient experience in Fortune 50 Consumer Service Companies and National Healthcare entities. He is an industry expert in areas of Healthcare Consumerism, Digital Transformation, Omni-Channel Engagement modeling,

Robert has held Healthcare Executive Leadership Roles  including having been a Chief System Experience Officer and Chief System Access Officer for a top 25 Integrated Healthcare System, Consultant and Solution Design SME to health systems, providers, and payers nationally. He has also been an Executive Digital, Operations, Marketing, Consumer Lifecycle Management, and Strategy leader for Fortune 500 organizations.  He has held executive leadership positions with AT&T, ShareCare, Belo Media, Chaners/PrimeMedia, and Energy Future Holdings.

Robert’s role at Silverline as the Healthcare Provider Practice Leader and Healthcare GTM Leader is focused on identifying industry trends and needs analysis around SF Platform use cases, platform solution sets, strategic road mapping and solution design to build and execute the strategy for delivering market penetration of SF Licensure and Silverline SI and Advisory Services. He is also responsible for leveraging his industry expertise to create healthcare provider industry brand awareness, preference, and advocacy for both Silverline and SF within the industry sector, client base, and new client marketplace.

Matt Falkner is the  Sales Director at Silverline with 10 years of experience in the healthcare vertical, primarily focusing on Providers, Payers and Patients.  Of those ten years, he has ~4 years working directly for a Provider organization focused on Behavioral Health as a Patient Access Director, Patient Access Coordinator and Post Care outreach Director. 

Matt has worked closely with Salesforce Account Executives and RVPs over the years to promote the flexibility and interoperability of the Health Cloud platform. He has led hundreds of Provider and Payer pursuits and speaks to the platform’s value from his real-world experience as a user and director of similar provider organizations. 

Let Us Welcome Robert and Matt to the Follow The Brand Podcast Where We are Building a 5 STAR Brand That You Can Follow!

Follow Robert Jehling at  silverlinecrm.com